Seamlessly submit surveys on the go.
Bring your experience to your mobile via our app.
Tips and suggestions on how to select a survey provider for your company
Surveys are a great way to understand how customers perceive your products and services. They can also help you identify problem areas that need attention. But before you begin collecting feedback from your customers, it's important to look at the different options available in the market. There are many companies that offer survey tools, so answering this question can be difficult if you're not sure what features matter most to your business. Here is a breakdown of some key considerations when selecting a survey provider.
Surveys can be a great way to get customer feedback and data. They allow you to gather information about your customers’ preferences, attitudes, and behaviours. This data can help you make more informed business decisions that will benefit the company in the long run. Survey providers also called data collection panels are companies who help you run survey projects. Panel providers gather data from knowledgeable respondents, which can then be used to generate actionable insights for your business. A survey provider will also offer survey programming and scripting services. For more information on survey programming, check out our blog post here.
There are many survey providers available, so finding the right one is an important step when building your survey strategy.
When choosing a survey provider, it's important to keep your business needs in mind. You want to make sure that the service is right for you and your customers. To do this, you need to:
When choosing a survey provider, it is important to consider the features and options offered by each provider. Features may include:
Some providers offer additional value-added services that may be important for your business. These could include:
As we know there are various types of survey providers. And here we list some of the most popular categories:
Dedicated research companies provide an array of research services that meet a variety of client needs. These include online survey platforms for market research and public opinion polling, as well as other tools like analytics data collection, lead generation forms, and many more. Some examples of providers include Google Forms and Qualtrics.
You typically can expect a survey tool as part of their suite but also offer other tools like analytics data collection, lead generation forms. A good example of this is Google Analytics 360 Suite which includes a survey tool as well as many other business intelligence solutions like online form creation, reporting & analytics, data processing & management, etc. This can be a great option for companies who already use Google products or want to integrate with multiple platforms at once.
When selecting a survey provider, it's important to choose a company that offers the right features for your company's unique needs. If you're not sure what your survey needs are, here are some questions you should ask yourself:
If you are working with a specific project manager, he or she may be able to help guide you through this process by researching different providers and making recommendations based on their own experience working with them.
Once you're prepared to choose the provider you wish to go with, start with understanding what features work best for your business needs.
When choosing a survey provider, it's important to consider how they will be used in your company. The features they offer can vary widely between providers and come in different types (e.g., data collection vs analysis). For example, some companies have robust web-based tools and reporting capabilities but no mobile app or email support; other providers may have an offline app but no custom survey templates or data visualisation tools built into their platform; still, others might provide helpful online videos on how to use the product effectively—or all three!
Ask yourself: What are some of the must-have features that I need? How much do those things matter? Do they really add value to my business? Will I use them regularly enough that they justify the cost of paying more per month than other options might charge? Once you know what's most important, there are many ways we can help guide you toward making good decisions about which provider would best fit your needs without breaking the bank too badly."
We hope these tips and suggestions help you find the right survey provider for your business needs. At GrapeData, we specialise in conducting global b2b and b2c surveys in more than a hundred countries. With GrapeData, you can take control of your surveys and make them your own. Our surveys are built and organised around your business needs. They can be conducted in any language, anywhere in the world. Additionally, you can quickly tailor information to specific cultures and markets with an impressive variety of AI and Geolocation survey tools. If you'd like to learn more, contact us at sales@grape-data.com.